Internet Presence - by Ron Bates

Internet Presence - by Ron Bates

Internet Presence: What is a Visible Internet Presence Worth to You Business and Career Wise?

Also see:

Do you have a positive Internet Presence? - by Ron Bates
Internet Presence? - by Ron Bates

I recently spoke to the San Francisco Chapter of the Marketing Executives Networking Group about how you can leverage the power of the Ecademy platform to Build a Personal Internet Presence. About 65 Marketing Executives had registered for the presentation I gave.

I started the presentation by describing to the Silicon Valley Marketing Executives how I had captured 7-8 of the first 10 hits on Google out of about 5 million hits on the key word phrase - ron bates - (and about the same presence on MSN and Yahoo) simply by leveraging the power of the Ecademy platform.

Many of them were blown away at how you can leverage the power of the Ecademy platform to not only build a personal Internet presence, but also how you can also build an Internet presence for your company and product/service offerings as well.

They were especially intrigued by how you can manipulate the wording in your Ecademy Profile to drive the descriptive text that follows the hit link in Google, MSN and Yahoo turning your Ecademy Profile hit into something that is actually useful (see: Is your Networking Profile Useless?)

They were also amazed the blog I wrote, titled: Do you exist?, after speaking about these same concepts on an Experts Connection Webinar, was the 3rd hit in Google out of 440 million hits on the key word phrase (i.e., do you exist).

I told the group that it's one thing to be able to create content on Ecademy that ranks high in search engine returns. What really got everyone excited was describing the ability to drive non-Ecademy content high in search engine returns by key word phrase linking and cross linking of content.

I used the example of Fraser Hay's Ecademy Profile and how he hyperlinks the keyword phrase Personal Success Program in the first part of his Ecademy Profile and the resulting connection to his non-Ecademy Pocket Mentor program webpage being - the first hit - out of about 200 million hits.

I also used the example of my 1-page bio that sits on my Retained Executive Search Firm's website simply as a hosted document (i.e., it is - not - a link you can navigate to and click on). I showed them how by leveraging the Ecademy platform I was able to drive a document, that is essentially "invisible" on the Internet, to what is typically found as the 2nd hit in Google and the 1st hit on MSN and Yahoo when searching on my name.

I saw a lot of heads nodding in agreement when I closed with the comment:

This is priceless capability, and every business professional, recruiter, and job seeker would benefit from leveraging this capability. Ecademy members are an amazing group of people willing to lend a helping hand whenever they can.

Someone inevitably asked, "So how much is it to join?" When they learned it was only $15 bucks a month for PowerNetworker membership, and I described all the other member capability they had access to, I had a number of Marketing Executives walk up after my presentation asking more questions and telling me they were joining Ecademy right away.

If anyone has yet to see it, I can't encourage you enough to view the new Ecademy video overview presentation, and forward it to your colleagues who might benefit.

Just click the button below to view.



Happy Networking,

Ron Bates
Managing Principal
Executive Advantage Group
rbates@executive-advantage.com

www.cv-advantage.com
www.job-search-campaign.com
www.thenetworkingedge.com

Job Search Advice, Resume Advice, Internet Presence, network, networking, sales, selling, relationships, job, search, career, resume, CV